Bupa! Gamifying

the Enterprise

Turning employees into Sale Agents

We began on a journey with a challenge to come up with an idea which had the ability to turn Bupa employees into sales agents. Our value-led solution was mobilising Bupa staff across Australia & NZ via an employee only “VIP” program enabled via gamification, community giving and mobility.

A 5 day journey...

We used our 5 day rapid protyping process which accelerated the business case from a simple idea to a tangible prototype that has been validated with customers, in order to generate momentum.

Designed for mobile & search

Disruptive new programmes creation