We began on a journey with a challenge to come up with a program that inspires people to think of their energy provider at least 2-3 times a month. Our value-led solution was focused on personalising the energy category and moving from the coldness associated with the utility sector to a market leading personalisation strategy.
A balance of providing convenience and enhancing time.
A minimalist design with a focus on simplicity to ensure a better user experience
A customer-centric rather than utility-based approach to further increase customer engage rate
A consistent design language created for all platforms such as mobile, tablet and desktop