FROM MOBILE

TO AI FIRST

An energy provider asked us to help with their mobile experience. As a team, we took on the challenge to develop an experience that inspires people to think of their energy provider fondly, at least 2-3 times a month. We were determined to move from cold, utilitarian interfaces to a simple and personalised experience. Our value-led approach resulted in a market-leading personalisation strategy.

A balanceĀ  of providing convenience and enhancing time.

A minimalist design with a focus on simplicity to ensure a better user experience

A customer-centric rather than utility-based approach to further increase customer engage rate

A consistent design language created for all platforms such as mobile, tablet and desktop